Avelon at Paris Fashion Week
Official Runway Photos
Avelon believes in beautiful different. We see beautiful where others do not. We like to surprise by being counter-intuitive, to take things out of context. Avelon likes to be subtle, but we are strong when we need to be. You will see Avelon when high fashion meets reality, when effortless meets directional. You will find Avelon when sophisticated luxury meets raw edge. Avelon likes to be smart without being boring, to be casual with flair. We do not like to shout, we prefer to whisper. Avelon leads by following itself.
Beautiful different, driven by raw edge luxury.
For the past two years Avelon has offered full men’s and women’s wear collections twice a year. Ranging from t-shirts and jeans to suiting and dresses, the assortment is both casual and smart. The wholesale prices range from 60 to 100 euro’s for tops to 200-300 euro’s for coats. Each collection consists of 40% men’s styles and 60% women’s styles of a total of 100 to 150 pieces. The style of the collection always embodies a feeling of understated luxury with a raw edge, by the use of leather, luxury detailing and contemporary design.
Erik Frenken graduated cum laude with a BA Hons in Fashion Design from The Royal Academy of Art The Hague. In 2004 he completed an MA with distinction from Central Saint Martins in London. After an experience at Alberta Ferretti, he joined Viktor & Rolf as head designer of womenswear for 4 years. Furthermore Erik is the winner of prestigious international Awards such as the Elle Style Award for best young designer; the Central Saint Martins/Lancôme Innovation Award, the Its-One Award and the Marie-Claire Prix de la Mode award for Best Dutch Designer. He is recognised for his seemingly innate eye for creativity and was named one to watch by Women’s Wear Daily for the up and coming season
Paris Fashion Week
The Fédération Française de la Couture, du Prêt-à-Porter des Couturiers et des Créateurs de Mode was founded in 1973.
The association began as the Chambre Syndicale de la Haute Couture, which dates to 1868. The Fédération’s headquarters have been located at 100 rue du Faubourg Saint Honoré, Paris 8e, since 1935.
The Fédération is the executive body for each of the specific Chambres Syndicales, or industry-specific associations, which constitute its membership. Elected president Didier Grumbach runs it. Mr. Grumbach, entrusted with the industry’s confidence, works to define and implement measures that will help the French fashion industry grow.
The Chambre Syndicale du Prêt-à-Porter des Couturiers et des Créateurs de Mode
This association, created in 1973, is presided over by Ralph Toledano (JeanPaul Gaultier). It is made up of Haute Couture houses and fashion designers who produce women’s ready-to-wear.
A unique quality of the The Fédération Française de la Couture, du Prêt-à-Porter des Couturiers et des Créateurs de Mode is that its membership includes non-French companies from countries including Japan, Italy, Belgium, etc.
This mix reflects the growing globalization of fashion.
Mainstream makes images available to the independent press, the mainstream press, open media such as Flickr, Creative Commons, and Wikipedia.
We will soon launch with a service for content creators, publicists, and publishers around the world.
Questions can be sent to:
Tamara McCartney (Assistant Producer)
Tagged: , AVELON , AvelonFashion , Paris , ModeaParis , Mode , SemainDeMode , RTW , RTW14 , 2014 , SS14 , S/S 2014 , CATWALK , RUNWAY , models , FASHION , Fashionable , FASHION WEEK , Ready To Wear , Printemps-Été , Paris Fashion Week , pret-a-porter , Prêt à Porter , SPRING SUMMER 2014